ALTO Day Berlin 2024

Jim Lawless is a record-breaking freediver and voted #1 Motivational Speaker outside of the US in the Global Guru rankings. He has spoken to well over a million people on five continents.

Founder and CEO of transformation architects Symmetry.inc, Jim and his team work with leaders globally to deliver transformation to agile, intelligent organisations. His client list ranges from Apple to Microsoft, Diageo to Paysafe Group, fast-growth companies and Olympic Teams.

Jim is the author of the international best seller ‘Taming Tigers – How to do things you never thought you could’ (Random House). His second book, INSPIRE – How to lead others to do things they never thought they could’ comes out in 2024.

Uniquely, he insists on walking the walk, not just talking the talk. He became a televised jockey, (and lost 25% of his bodyweight), within 12 months of sitting on a horse and became the deepest freediver in British history within 8 months; he is the first Briton to pass the magic 100m barrier.

Both ‘impossible’ transformations were undertaken to test and validate the Rules for Taming Tigers. Both were done alongside his day job – as transformations always are.

Jim is loved internationally for his energy, humour and lasting impact on mindset, and action. He delights with his personal experiences and leaves a highly credible and powerful new vocabulary behind him that lives on in the organisation.

Outside of his work, Jim is a dad, friend, helicopter pilot and triathlete.

Sessions